We've been working with Segment for over 10 years across small and enterprise-level implementations.
Segment is a very powerful tool, but with the wrong implementation, it can represent a missed opportunity to level up your customer data and their journeys. If your data isn't optimised, then it's garbage in and garbage out. Your product team won't be able to make sense of the analytics and where your key bottlenecks and opportunities for improvement lie.
This offering aims to identify your Segment implementation weaknesses and opportunities, Our process includes: