AI Enablement for modern teams

AI Enablement
for modern teams.

We help companies adopt AI across sales, marketing and operations — designing and implementing the AI Operating Model that turns pilots into enterprise capability and gives the board the numbers.

Some of the companies we've worked with

Guardian LifeNorthern TrustKitZoomoHumanforceYHAFarmbotPonokoSingle StoreLinux FoundationKXProspaStripeAnsarada

Why now

The AI Pressure Is Clear. The Operating Model Isn't.

The board is asking. Competitors are announcing. Employees are already using it — with or without permission. Every leadership team we talk to describes the same pattern: pilots in marketing, a chatbot in support, copilot licences nobody measures. It feels like progress. It rarely compounds.

The bottleneck isn't more AI tools. It's the absence of an operating function to turn AI activity into enterprise capability. That gap is what we fix.

88%
of organisations use AI in at least one function
McKinsey · Dec 2025
7%
have scaled AI enterprise-wide
McKinsey · Dec 2025

Our offerings

Two focuses. Your people and your customers.

Inside the company, AI Enablement helps your teams adopt AI across sales, marketing and operations — the AI Operating Model that turns activity into enterprise capability. Outside the company, AI-Native Growth Operations rebuilds how you convert, onboard and retain customers on that same foundation. Start with one, add the other — they compound.

AI Enablement · inside-out
AI-Native Growth Ops · outside-in
AI EnablementOffering 01 · Inside-out

The AI Operating Model your organisation is missing.

For your people · Sales · Marketing · Operations

We design and implement your AI Operating Model — helping sales, marketing and operations teams actually adopt AI. Portfolio, platform, governance, enablement and operational excellence on one cadence. The function that turns AI activity into enterprise capability, without the theatre.

  • Portfolio & platform — live register of every AI initiative, scored for value and risk
  • Approved tools & reference architecture — no relitigating the stack for every use case
  • Permissive-first governance — the safe path is the easy path; audit trails by default
  • Enablement — fluency beyond the early adopters, function by function
  • Board-ready reporting — value captured, adoption, governance posture, quarterly
Powered by Unlocking AI
The AI Operating Model control plane — portfolio, platform, governance, evals.
See it →
Owners · CEO, COO, Chief of Staff, CIO
See how it works →
AI-Native Growth OpsOffering 02 · Outside-in

Growth ops, rebuilt on an AI-native foundation.

For your customers · Convert · Onboard · Retain

Once AI Enablement is in place across sales, marketing and operations, we point it at the customer. An intelligence layer on your existing stack becomes a Customer Brain — adaptive journeys, next-best-action, contextual lifecycle — measured against the metrics that move your P&L.

  • Intelligence layer over your CDP, analytics and CRM — read-only on day one
  • Adaptive onboarding and lifecycle — context-aware, not static
  • Customer Brain v1 — next-best-action, churn and expansion scoring per account
  • Experiment engine non-technical teams can actually run
  • Tied to activation, trial→paid, NRR and time-to-value — agreed with the CFO up front
Powered by Unlocking Signals
Surface growth insights on autopilot — AI-generated, confidence-scored.
See it →
Owners · CRO, CMO, VP Growth, Head of Lifecycle
See how it works →
+

The loop is people ↔ customers.

Better-equipped people produce better customer signals; better customer signals make every team smarter. AI Enablement gives your people the muscle to run AI. AI-Native Growth Ops points that muscle at your customers. Do one and you plateau. Do both and the loop compounds — that's the whole point.

Sequence · Parallel · Either
Who owns it
AI Enablement
CEO, COO, Chief of Staff, CIO
AI-Native Growth Ops
CRO, CMO, VP Growth, Head of Lifecycle
Where it lives
AI Enablement
Inside the company — how work gets done
AI-Native Growth Ops
Outside the company — how customers experience you
What it fixes
AI Enablement
AI theatre, shadow AI, tool sprawl, accountability void
AI-Native Growth Ops
Static journeys, generic lifecycle, leaky funnels
First 90 days
AI Enablement
Establishment sprint: named owner, portfolio, policy, one workflow live
AI-Native Growth Ops
Intelligence layer read-only, ICP scoring, first adaptive journey live
Proof metric
AI Enablement
Value captured · % work AI-assisted · governance posture
AI-Native Growth Ops
Activation · trial→paid · NRR · time-to-value
Starts here
AI Enablement
AI-Native Growth Ops

Our products

Two products. One compounding system.

Every engagement is powered by software we build and run — so the work doesn't walk out the door when the engagement ends. Unlocking AI powers AI Enablement. Unlocking Signals powers AI-Native Growth Ops.

Product 01 · Powers AI Enablement

Unlocking AI

The control plane that turns AI activity into enterprise capability.

Portfolio, platform, governance and evals on one cadence. Every initiative has an owner, every agent has a guardrail, every run is audited. The boardroom finally gets the number.

  • Live portfolio register — every AI initiative scored for value & risk
  • Approved tools & reference architecture — stop relitigating the stack
  • Evaluation harness — golden sets, scoring, drift, full audit trail
  • Permissive-first governance — PII, tone and compliance guardrails
  • Board-ready reporting — value captured, adoption, posture
Used in AI Enablement engagements
Workspace / Run / Command Deck

AI Enablement Command Deck

The one page your executive team reviews alongside the financials.

Portfolio value captured
$3.42m
↑ 28% vs Q1 · CFO-signed
Active users · Fluent tier
41%
+11 pts · 2,042 people
Sanctioned tool coverage
94%
Shadow AI down 62%
Portfolio · top initiatives by expected value
Ranked by CFO-agreed 12-month value impact. Review cadence: quarterly.
#InitiativeRiskStageOwner
  • 01
    Payables cycle compression
    Finance · AP · agentic triage
    LIVEKM
  • 02
    Procurement anomaly detection
    Ops · vendor spend · monitoring
    BUILDTR
  • 03
    Customer escalation triage
    CX · tier-1 deflection
    PILOTJL
Product 02 · Powers AI-Native Growth Ops

Unlocking Signals

Surface growth insights on autopilot.

AI reads your product, billing and support data — and writes the insight. Confidence-scored, action-ready, delivered to the people who can act on it. No dashboard-archaeology required.

  • AI-generated insights across funnels, lifecycle, ICP and behaviour
  • Confidence scoring — high / medium / low on every signal
  • ICP Assessment — behavioural fit, not just firmographics
  • Connections over Segment, Amplitude, Stripe, Zendesk, HubSpot and many more…
  • Pushes to Slack, not another dashboard nobody opens
Used in AI-Native Growth Ops engagements
Signals Dashboard
B2B SaaS — AI-generated growth intelligence insights
Generated Insights
AI-detected patterns across your product, billing, and support data
high
funnel_drop_off_analysis71% confidence
3 funnels show significant degradation. Worst: “Registration Activation Funnel” with 26% drop at “Interview Started”. Overall conversion 28.1% (was 42.2%).
medium
behavioral_anomaly_alert66% confidence
1 behavioral anomaly detected. Most significant: “feature_usage_rate” deviated above expected (z-score 2.62).
low
lifecycle_engagement_signal57% confidence
Lifecycle messaging engagement improved 14% period-over-period. Open rate 116.8%, click rate 29.3%, conversion 50.6%.

The challenge

Seven Traps Keep Most Organisations Stuck in AI Theatre.

Recognise more than two? You're in good company — and the whitepaper shows you the way out.

TRAP 01

The Theatre Trap

Lots of AI activity. Little compounding value.

TRAP 02

The Shadow AI Iceberg

What IT sanctioned is the tip. The rest is happening anyway.

TRAP 03

The Tool Sprawl Tax

Every team buying its own stack. No one owning the whole.

TRAP 04

The Prioritisation Paradox

The loudest use cases get funded. The most valuable ones don't.

TRAP 05

The Capability Cliff

A few fluent users. Everyone else guessing.

TRAP 06

The Accountability Void

AI belongs to everybody — which means it belongs to nobody.

TRAP 07

The Boardroom Credibility Gap

Directors want ROI in numbers. You have stories.

Our approach

Design and Implement Your AI Operating Model.

AI Enablement is the operating function your enterprise is missing — helping sales, marketing and operations teams adopt AI across portfolio, platform, governance, enablement and operational excellence on one cadence. We design, build and run it alongside your team, starting with an intelligence layer above your current stack.

Portfolio & Platform First

A live register of every AI initiative, scored for value and risk, reviewed on a fixed executive cadence. An approved tools register and reference architecture so a new use case moves from idea to production without relitigating the stack.

Interoperable by Design

Our agents and workflows are portable across AI platforms. A stable interface layer lets components be swapped as the ecosystem evolves — no lock-in to any single AI vendor, and your data and logic come with you if you switch.

Governance That Enables

Permissive-first policy that makes the safe path the easy path. Every agent has a named owner, guardrails, baseline metrics and a full audit trail. Measurement is agreed with the CFO before deployment, not retrofitted after.

The path forward

Five Stages. One Honest Question: Where Are You?

The whitepaper includes a 15-minute self-diagnostic that places your organisation on the map — and shows the specific moves that unlock the next stage.

01
Ad Hoc
Experimenting without a compass. Pilots without owners.
Most start here
02
Coordinated
Policy on paper, practice catching up. Governance lags usage.
03
Operationalised
AI is a running function. Portfolio, platform, cadence.
04
Embedded
AI is how the business runs. Every function has a working muscle.
05
AI-Native
AI is how the business competes. Growth ops run on the AI-native stack.
Take the 4-minute self-diagnostic

Outcomes

Two offerings. Two sets of outcomes. One compounding result.

Each offering is measured on the metrics its audience actually defends at the board. Measurement is agreed with the CFO up front, not retrofitted after.

AI Enablement
Outcomes for your people

How your people work with AI

Value Captured per Agent

Higher

Every workflow in the portfolio has a CFO-agreed baseline — and is measured against it on a quarterly cadence.

Portfolio metric · board-reported

% Work AI-Assisted

Higher

Measured adoption by business unit — not licence count. Fluency beyond the early adopters, function by function.

Adoption metric · per function

Idea → Production Lead Time

Faster

A reference architecture and approved-tools register means a new use case ships without relitigating the stack.

Delivery metric · platform

Governance Posture

Higher

Named owners, guardrails, audit trails and a permissive-first policy employees actually follow. Shadow AI, surfaced.

Risk metric · audit-ready

AI-Native Growth Ops
Outcomes for your customers

How your customers experience you

Activation & Time-to-Value

Faster

Adaptive, context-aware onboarding — reach the first value moment faster, on the path the customer actually needs.

Lifecycle metric

Trial-to-Paid Conversion

Higher

Convert more trial users by delivering the right experience at the right time — scored per account, not per segment.

Funnel metric

Net Revenue Retention

Higher

Expand accounts through timely, contextual upsell and engagement — driven by Customer Brain scoring.

Revenue metric

Customer Lifetime Value

Higher

Compound gains across activation, retention and expansion — because every customer signal sharpens the next decision.

North-star metric

+

And when you run both.

AI Enablement gives you the muscle to run AI internally. AI-Native Growth Ops points that muscle at the customer. Every customer signal improves an agent; every agent run produces a customer signal. The loop compounds — which is why CLV, not any single funnel metric, is the number we optimise for together.

The compounding loop

What clients say

Trusted by growth teams worldwide.

Unlocking Growth provided us with the framework to effectively onboard users and drive feature adoption, ultimately leading to greater customer satisfaction and retention. Their expertise in product-led strategies significantly enhanced our understanding of how to optimise our SaaS trial conversions.
JA
James Allston
CEO, Orkestra
Their deep experience in marketing, particularly within the FinTech space, made them a standout choice. A true partner in our success — their ability to manage complex systems while delivering exceptional results was invaluable.
SL
Selina Leung
Head of Marketing, Prospa
Their approach was quick, efficient, and deeply insightful. What stood out was their ability to adapt to our unique challenges, driving measurable outcomes. A vital partner in our ongoing success.
DH
Derrick Hicks
Marketing Director, Kit
Peter and his team are certified growth gurus. They immediately grasped the nuances of our funnel and built a high-impact strategy for acquiring new customers — critical in taking us from startup to scale-up.
TM
Tom Mansfield
CMO, Zoomo
Get started

The 90-Day Establishment Sprint.

Stop running pilots that don't compound. In one quarter, stand up the function that turns AI activity into measurable enterprise capability.

90 days · option to extendWeek 2 · first signalWeek 12 · board readout
Compare offerings
→A named owner and a mandate
The AI Enablement function with an executive sponsor, a charter and a cadence your leadership team respects.
→Shadow AI, made visible
Full inventory of the AI tools in actual use — and a permissive-first policy employees will actually follow.
→One workflow in production
Live, measured, with human oversight and a baseline the CFO signed off before you deployed a thing.
→Board-ready reporting
Value captured, adoption by business unit, governance posture — in the format your directors will accept.

Get the whitepaper

Designing the AI Operating Model that makes AI work.

A concise playbook for CEOs facing pressure from the board, the market and the workforce to turn AI activity into enterprise capability across sales, marketing and operations.

  • ✓The seven traps that keep organisations stuck in AI theatre
  • ✓A 15-minute self-diagnostic for your executive team
  • ✓A 90-day establishment plan with named owners and measurable outputs

Send it to your work email. No spam — one email, one secure link to read on the web.

Unlocking Growth · April 2026 · For CEOs
Designing the AI Operating Model that makes AI work.
  • ✓The 7 traps of AI theatre
  • ✓The 5-stage AI Enablement maturity model
  • ✓A 15-minute executive self-diagnostic
  • ✓The 90-day establishment plan
  • ✓Board-ready measurement frameworks
Read on the web · personalised for your company · free

FAQ

Common questions.

AI Enablement is inside-out — we rebuild how your organisation operates with AI (portfolio, platform, governance, enablement, cadence). AI-Native Growth Operations is outside-in — we rebuild how customers experience you on that same foundation (intelligence layer, adaptive journeys, Customer Brain). Most clients start with one. Teams that eventually do both get a learning loop the single-track teams don't.

Let's talk

Ready to design the AI Operating Model that makes AI work?

Start with a 30-minute executive briefing. We'll assess where you sit on the AI Enablement maturity model, identify the two or three workflows worth crawl-phase deployment, and map out what the establishment sprint looks like for your organisation.

No spam. No sales decks. Just a focused conversation about how AI actually starts working for your organisation.